Five reasons you need a digital marketer

It’s indispensable that we are in the 21st century where every process and activity has been digitized. Small-scale businesses, large scale businesses, enterprises, organisations and entrepreneurs are able to understand and grasp the importance of utilizing social media and the web in general. For every business that wants to make sales, promoting their brands and marketing their goods and services to the populace has become a necessity we can’t just ignore. 

A very large percentage of entrepreneurs aren’t equipped with all the amazing features of social media and the web basically.  

Which is where we come in. Cue, the Digital Marketer. Who is a digital marketer, you ask? A digital marketer is a person tasked with using digital tools and trackers to build a brand’s online presence thereby promoting and building a reputable space for the company at large. 

For the last 2 decades, there has seen a shift of media focus from print to on-air, and now digital. According to the latest digital reports published in 2019 by Hootsuite and We Are Social, the average person spends approximately 7 hours online. Imagine a user spending such time on their mobile phone or their desktop and it’s a 50/50 that your brand must have appeared while they were surfing their device. 

Most companies, brands and organisations have come to recognize the impact of digital marketing and thus advertisement has transitioned from just On-Air, to the online space.

Now that you understand the importance of using Social media and online avenues to market and sell your products and services, you have an idea of what you want, but you just don’t know exactly how to go about it? It’s just a wake up call that  you need a DM (no not a direct message,  I mean a Digital Marketer).

What might be running through your mind is “Argh! A digital marketer? Why do I have to pay somebody to do all that? Besides, I’m trying to cut costs. I can do it myself. I don’t need to hire somebody; it involves just posting online”. 

Read on, let me reveal a secret. 

Here are 5 reasons why you need a digital marketer:

#1 Cost effective; In the long run, it’s cost effective to hire a digital marketer because a digital marketer has the tools required for your campaign. They have all the necessary trackers to give you competitive analysis and even propose better ways to promote your brand. 

#2. Work with an expert: By hiring a Digital Marketer you get to work with an expert, someone who is well-versed in the field of digital marketing. From the use of SEO, targeted Ads and many more.

#3. Customized content that your audience needs; A digital marketer would study your audience, know what they would most likely want to see and create content around them. While you are off just trying to sell your products, a digital marketer is concerned about selling value so you can get loyal customers. 

4. Scalable service; Yes I understand, you are an SME(Small/Medium Enterprise) and can’t afford to hire a team now, but you have lofty goals and plans. This simply means you might need a larger team later. Well guess what, you can scale the size of your digital marketing team according to your needs at any given time. 

5. Measurable Results; of course no one wants to pay money for a service and see no discernible end product, least of all you aim to achieve. Digital marketers help you measure your ROI(Return On Investment) by offering and identifying Key Performance Indicators(KPI). Am I getting too technical? Okay sorry, here’s what I mean; a digital marketer will help you identify the numbers/areas you should focus on to determine the effectiveness of your campaign. It’s not just vibes and prayers. 

In conclusion, most people think “my customers are my customers, those that want to buy will buy”. Let’s be frank, if you don’t push your product to their faces, no-one would know about you or the value you have to offer. 

With these few points of mine, I hope I have been able to convince and not confuse you about the importance of hiring a Digital Marketer hahaha. I’m just joking, but seriously, if you really want to utilise the web as the marketing tool your good sense tells you a Digital Marketer is best equipped to help you with that. 

CareerXpress is an outsourcing agency that provides you with these skilled digital marketers to make this possible. For more information, kindly visit our website for more details.